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The Most Influential Party at Cannes Lions: Unik Ernest’s Culturin’ After Party Series

If You missed Cultural Architect, Unik Ernest’s spectacular after-party series in Cannes, you missed out.

“If you were in Cannes this June and didn’t attend Unik Ernest’s Culturin’ after-party series, then you really missed out! The culturin after-party series was an incredible time and a priceless opportunity to be in a room filled with A-list industry heavyweights, global creatives, and connections.

If there is anyone who can bring together Hollywood, music, fashion, and international diplomats, it is Unik. The New York Post, the New York Daily News, InTouch, Us Weekly, and more covered the party. Still, only 7th and Lotus got an exclusive behind-the-scenes experience with one of the world’s most sought-after global cultural architects, Unik Ernest himself. Speaking to Abesi for 7th, and Lotus, Unik discussed the importance of Cannes Lions and his mission to connect cultures and industries as a way for us to elevate, bloom, and take up space!

There is always a lot of buzz surrounding the Cannes Film Festival. Celebrities and creatives flock to the festival every year to attend film previews and the jury’s deliberation of the year’s top film entries.

What most people don’t realize is that if you are a creative who wants to network, elevate, and build in creative communication, media, advertising, marketing, and film, the event to be at is the Cannes Lions International Festival, which takes place after the Cannes Film Festival. Cannes Lion provides a platform for industry professionals to network, collaborate and share ideas. At Cannes Lions, you might meet someone who could change your life. 

Perfectly lined with luxury hotels, shops, and alluring restaurants, La Croisette BLVD encompasses everything dreams are made of. With stunning views of the Mediterranean Sea, La Croisette is the beautiful backdrop of the Cannes Lions Festival. Unik Ernest has been coming to Cannes before many people recognized its influence, so it was only fitting that Unik premiered his new business in Cannes.

The renowned global business strategist and cultural architect hosted his Culturin Afterparty Series during the Cannes Lions International Festival of Creativity. Culturin’ blends cultural diplomacy with vibrant nightlife, creating a space where high-profile, diverse talent and entertainment intersect. 

Unik has elevated iconic brands for over two decades and curated the most memorable events. His clients included Nike, NBC Universal, Serafina, Cipriani and more. His Culturin exclusive series featured a star-studded lineup of events from June 17 to June 21, 2024. It was held at Elva Cannes, located at 13 Rue Gerard Monod. Wyclef Jean, Janelle Monet, Ashlyn Harris, Sophia Bush, Gabrielle Union, Anthony Anderson, and more attended the Culturin after-party series. 

The series started with a Welcome Party hosted by UnitedMasters CEO Steve Stoute. Wyclef Jean, Janelle Monet, Gabrielle Union, and several celebrities made their way to the party. Everybody’s high school crush, esteemed actor Jared Leto, was in attendance. Other notable attendees included NBA stars Kevin Durant and Draymond Green. Unik designed the event to celebrate the creativity and innovation showcased at Cannes Lion and to infuse global diversity at Cannes Lion, all set against the luxurious backdrop of the French Riviera.

Following the Welcome Party, the series continued with a Hip Hop throwback party hosted by 300 Entertainment CEO Kevin Liles, featuring a special guest DJ. The next evening, designer and celebrity stylist Jason Rembert hosted an Afrobeat/Amapiano Experience, blending cultural music genres with an upscale party atmosphere. On June 20, the series celebrated its first Annual Rose Day, a quintessential Cannes experience incorporating elegance and charm as the sun sets over the Mediterranean.

The grand finale of the Culturin Afterparty Series coincided with the Annual Fête de la Musique, a global celebration of music, and a special birthday celebration for Unik Ernest himself. Unik’s After Party series is a unique series that not only highlights Ernest’s expertise in curating high-profile events but also serves as a preview of what his company, Culturin, aims to achieve globally by harnessing the power of storytelling, technology, and cultural insights to amplify various cultures on a global stage. 

The Culturin’ after-party series is an invitation to an unforgettable cultural experience. Don’t miss the next one in London on August 22, 2024, and in NYC during Fashion Week and the United Nations General Assembly. To get on the media list, contact Abesi at Abesi PR.

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